The Reunion I Wasn't At
A Facebook picture, three words I typed, and what seventeen years inside an alumni network has taught me about belonging in late life.
I was working at an espresso cafe when the picture came up.
Laptop open, coffee half cold, doing the kind of digital tending most of us do in the small windows of work tasks. Facebook in another tab. The personal feed surfacing while I was doing something else.
The picture was a reunion. Faces I’ve known for thirty years. People I’ve sat beside in conference rooms and meals and airports and client meetings back when we all worked at Bose together. All of us aged a little. Maybe more than a little.
I typed three words.
When was this?
I want to put what happened next on the page exactly, because the truth of it is the essay.
I had probably seen the invite for that reunion two or three months earlier. I just hadn’t given it enough attention to register. I wasn’t blocked by money. My daughter provides me airline benefits where I could have flown to Boston for free. I have friends in New England I could have stayed with. The trip was, materially, available to me.
I just didn’t notice in time.
The picture made me notice.
• • •
The Community That Wasn’t Supposed to Last
I left Bose around 2008. Seventeen years ago.
Seventeen years is long enough that, in most professional contexts, the network you built inside a company is supposed to be gone. The communication channels archived. The team distributions defunct. The hallway conversations that structured your week now happen in someone else’s hallway. That’s the dominant story about professional community in late life. It was a temporary scaffolding. You leave the role. The community fades. You start over.
That’s not what happened with Bose.
There’s a Facebook group, and it has been alive for years. It has more than two thousand members. People share pictures from way back when. Family photos. The entertainment and retail conversations that come naturally to a group of consumer electronics people. Reunion photos when reunions happen. Sad news when someone passes.
There’s also an explicit norm. You don’t pitch inside the group.
I want to underline that, because I think it’s the architecture, not just a rule.
Most professional networking advice in late career is some version of give before you take. The Bose group is doing something different. The group is structured so that taking is not allowed. Not “give first.” Not “be generous so you can extract later.” The norm is that this community is not a marketplace.
One person is at the heart of feeding this community’s vitality.
Dave. One of the most gregarious, extroverted, and connected members of our larger sales organization. He was that long before his retirement, and the energy is even more visible now that he’s championing this thing in retirement on his own time. He set up the group. He’s the one who posts the most. He’s the one who drives engagement. He’s the steward who decided this was worth keeping alive after the institution stopped paying anyone to care.
There’s something I want to name about that, because I’ve watched companies try to do alumni network work for a long time and almost always fail at it.
Most companies trying to enhance their employer brand don’t pay enough attention to the alumni piece, or they don’t have the competencies to pull it off. Meanwhile, Bose has more than two thousand alumni in active relationship with each other through a community that nobody within Bose set up, that nobody at Bose pays for, that runs on the shared experiences of a retired sales leader and the participation of the people who loved working there.
Bose likely knows the community exists in the form it’s in. The Bose brand benefits from it enormously. Most every person in that group is a quietly active brand ambassador for a company they haven’t worked for years or decades.
You probably already have one of these somewhere in your orbit. You just haven’t met the Dave keeping it alive.
• • •
What the Community Quietly Produced
Here’s the part I would not have predicted seventeen years ago.
When I started writing in public about late-career reinvention and AI fluency this past year, the response that came back wasn’t from new audiences. It came from people who had known me at Bose. Former leaders. Former colleagues. People whose work I’d watched and whose judgment I’d trusted decades ago.
When I started doing discovery interviews to figure out the shape of the business I was building, roughly a third of those interviews came from this network. People I hadn’t talked with in years made themselves available because I asked.
The first proposal I wrote under my own name went to a former leader from this same community.
He said yes.
The second client came from inside this same community a few weeks later.
Reach-back conversations from former leaders became the anchor scenes of the first essay I wrote when this publication launched.
None of that came from prospecting. None of it came from posting in the group. The group has a no-pitching norm, and I respected it. The conversations happened outside the group, in the proper venue, one at a time, with no extractive frame.
I want to put a sharp claim on the page, because I think it’s true.
The communities that thrive longest are the ones designed to refuse extraction. And those are also the ones that produce the most concrete value when value is actually needed. Not despite the lack of agenda. Because of it.
That cuts against most of the networking advice you’ve ever read.
It is also, in my experience, what the data of my own life shows. The substrate that produced the most for me, in the chapter I’m in right now, was the substrate I had been quietly part of for seventeen years without ever asking it for anything.
• • •
What I Almost Missed
But the reunion picture.
I wasn’t in it.
I want to hold that honestly, because the dominant story about belonging in later life is binary. You have community or you’ve lost it. The Bose group, in my actual experience, is something more interesting.
The community is alive and producing real value. And there is a picture of a reunion I wasn’t at, and the picture made me ask when, because some part of me wanted to be in it.
Both things are true at once.
The community didn’t fail me. I didn’t exactly fail it either. I just didn’t tend the small moment when tending it was easy. The invite had landed in sight months ago. The trip was practically free. The friends I would have stayed with would have been delighted. Every variable was open.
I let it pass without attention.
That’s the part most belonging writing won’t name. The loss is sometimes self-inflicted, in small inattentive ways, and the recovery starts with noticing.
Most of you reading this have done some version of this in the last year.
You saw the email. You meant to respond. You didn’t. The lunch invitation drifted. The call you were going to make stayed on the list. The reunion went by. The community kept moving. You were the one who quietly stepped out of the room.
There’s no shame in this. It’s the texture of how late life actually works. Calendars compress. Bandwidth shrinks. The people you most want to tend get triaged behind the things that are louder.
What the picture taught me was simpler than I expected.
Tending isn’t sentimental. It’s structural. The communities you carry forward are the ones you decide, in small calendar-sized acts, to keep tending.
• • •
What “Deeply Connected” Actually Means
This is the third pillar of An Intentional Age, and I want to name it directly.
Belonging in later life is not a thing you have or don’t have. It’s a thing you tend. The communities you carry forward are the ones someone, often quietly, decides to keep alive. Sometimes that someone is you. Sometimes it’s a Dave somewhere in your past, doing the work you don’t see, asking nothing for it.
Most institutions have a Dave somewhere in their orbit. Retired or near it. Gregarious. Connected. Capable. The kind of person who would tend an alumni network if anyone bothered to ask.
Almost no one asks.
This is the part I most want the senior leaders reading this essay to hear.
The people you’re worried about losing are the same people who could become a thriving alumni community of two thousand or more, producing concrete value to your institution for decades. If someone tends it. The Dave in your orbit are not a marketing channel. They are not an extraction opportunity. They are stewards who, given the right invitation and the right autonomy, will quietly keep your brand alive long after the people in it have moved on.
You will not pay them. They will not expect you to. The work is the work, and they want to do it.
But you can notice. You can support. You can stay out of their way and show up when they ask.
For the reader who is in the costume right now, navigating their own late-career chapter: the communities you’ve belonged to are not gone. They are usually closer than you think. The reunion you missed last year was probably the first of several. The colleague you lost touch with is usually one message away from being touched again.
There’s a deliberate-design version of this conversation that I’ve been part of for nearly a decade in the cohousing community where I live. That experience deserves its own essay. For today, the only thing I want to name is that the accidental gift of a thriving alumni network and the deliberate work of intentional community are pointing at the same thing.
The people who design for belonging end up with more of it. The people who don’t, lose it slowly without noticing.
Both moves are available to you.
Both require tending.
• • •
One Thing Before You Close This Tab
The smallest version of the action is this.
Open the contacts list of a community you used to be part of. A team. A company. A cohort. A program. A neighborhood. Whatever it is.
Pick one person you haven’t tended in a year.
Send one message. No agenda. No ask. Just thinking of you, hope you’re well, here’s what I’m up to, would love to hear what’s alive for you.
That’s it.
You will be surprised how often the response comes back warmer than you expected, faster than you expected, with more openness than you expected. The community you thought had moved on is, more often than not, waiting to hear from you the same way you’ve been waiting to hear from it.
That’s the work of late-life belonging. Not retreats. Not workshops. Not “finding your tribe.”
One message at a time. To the people who already know you.
If you’ve been reading this series and finding yourself wanting to think about your own version of all of this, the AI questions, the purpose questions, the belonging questions, with someone who has been thinking about it more carefully, I have a few conversation slots open. The link is below. There’s no pitch on the other side. Just a conversation.
I’ll see you back here in a week or so.
— Bennie




Bennie, it has been quite some time and I hope you are well. I just read your above on the RDG Reunion, loved it! Make sure you attend the next one. 😊